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About

We are the disruption® company

If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. We want our clients’ brands to be noticed, to have a role in people’s lives, to make all of the other brands in the category ‘me too’. So we disrupt.

Disruption? Again?

#sorrynotsorry

Disruption is our starting point and our guiding light.It isn’t a buzzword of the month. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands and businesses.

“The status quo is there
to be upset. Let’s upset it. Let’s disrupt it.”

Our creativity

We believe it’s bigger than ever. Only, the ideas have changed. True brand ideas, design ideas, product ideas, platform ideas, those are the ideas that make a real difference for the businesses of our clients. Agencies have been very slow in anticipating this, and have for too long considered award-winning work as being the only standard.

Our competition is culture

We are constantly competing for attention. That’s why our competition is everything that’s happening in culture. So we felt the need for disruption on a day to day basis...

Disruption Live

Connecting at the speed of culture

Creating at the speed of culture requires a deep knowledge of culture. We need to be out there, live and observe the world every day. Disruption® Live is our answer to that. It’s a system for identifying triggers in culture that are meaningful to our clients' brands. In real time. The course of action could be a tweet, a PR stunt, a campaign or a new product. Anything, really. As long as it keeps your brand relevant for your audience.

“Convention
is for squares.”

backs\ash

The hunt for triggers

TBWA Worldwide created its own cultural editorial unit, including our Belgian spotters. Together they produce a daily stream of valuable insights from across the globe. Different themed news updates land in the mailboxes of every single co-worker. This allows us to inject cultural input into every creative output. At your benefit.

Most integrated communications
group in Belgium

Bringing many different disciplines together under 1 roof, 1 P&L and 1 culture:

\Brussels
\Antwerp
Full service communication
\Designer
Brand design
\Headline
Contract publishing
\Digital Arts Network
Online interactive marketing
\Pride
Public relations, Community marketing, reputation
\Tequila
Relationship builders, Direct marketing, CRM, B2B
\Magma
Brand activation & events
\Disruption Works
Creative business strategy consulting
\Make
In-house production: AV, digital, design, print, photography, social, event, …

Less boring than you think.

  • We were elected Agency of the Year 3 times in the last 11 years and digital Agency of the Year 5 times in the last 6 years.
  • We stand out as the most awarded Effie agency in Belgium. This distinction is given to the most significant achievement in marketing communications: ideas that work.
  • We’re part of TBWA\Worldwide that’s part of the Omnicom Group: the leading global marketing communications company. So yes, we have some backing.

Our partners

Find out what Disruption can do for your business

Let's get together.

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