If you’re not disrupting, you’re conforming. If you’re conforming, you’re going unnoticed. We want our clients’ brands to be noticed, to have a role in people’s lives, to make all of the other brands in the category ‘me too’. So we disrupt.
Disruption is our starting point and our guiding light.It isn’t a buzzword of the month. It’s a unique TBWA way of thinking. A proven, successful, collaborative business tool that helps us forge a unique path for the growth of our clients’ brands and businesses.
“The status quo is there
to be upset. Let’s upset it. Let’s disrupt it.”
We believe it’s bigger than ever. Only, the ideas have changed. True brand ideas, design ideas, product ideas, platform ideas, those are the ideas that make a real difference for the businesses of our clients. Agencies have been very slow in anticipating this, and have for too long considered award-winning work as being the only standard.
We are constantly competing for attention. That’s why our competition is everything that’s happening in culture. So we felt the need for disruption on a day to day basis...
Creating at the speed of culture requires a deep knowledge of culture. We need to be out there, live and observe the world every day. Disruption® Live is our answer to that. It’s a system for identifying triggers in culture that are meaningful to our clients' brands. In real time. The course of action could be a tweet, a PR stunt, a campaign or a new product. Anything, really. As long as it keeps your brand relevant for your audience.
is for squares.”
TBWA Worldwide created its own cultural editorial unit, including our Belgian spotters. Together they produce a daily stream of valuable insights from across the globe. Different themed news updates land in the mailboxes of every single co-worker. This allows us to inject cultural input into every creative output. At your benefit.
Bringing many different disciplines together under 1 roof, 1 P&L and 1 culture: